On the morning of July 27th, Zhang Xiaojin, Vice Director of the Hami Municipal Bureau of Culture and Tourism, Wang Juan of the Hami Tourism Group, Xu Yi, Chief of the Promotion Department of the Haikou Municipal Bureau of Tourism and Culture, and Chen Kang, Promotion Department of the Haikou Municipal Bureau of Tourism and Culture, and other leaders visited Hainan Band Gala Culture Media Co., Ltd. (hereinafter referred to as " Band Gala ") under Hainan Shengfeng Group to inspect and guide the work. Chen Zhi, the person in charge of the operation department of Hainan Shengfeng Group, warmly received and had in-depth exchanges among the three parties on cultural and tourism promotion, government enterprise cooperation, and other matters.

Meeting site

　　The inspection team listened to relevant reports on the corporate philosophy of Hainan Shengfeng Group and the effectiveness of Band Gala's cultural and tourism work. Zhang Xiaojin, Deputy Director of the Hami Municipal Bureau of Culture and Tourism, fully acknowledges the achievements of Band Gala in innovating government enterprise cooperation models and introducing large-scale cultural themed activities. When communicating on local cultural and tourism promotion work, she pointed out that the Hami Cultural, Sports, Radio, Television, and Tourism Bureau hopes to collaborate with more cultural and media enterprises through government enterprise cooperation, introduce professional execution teams, fully tap into the local characteristic culture of Hami, break through the obstacles in promotion, direction, and mechanism, form a unique cultural IP, and open up diversified cultural and tourism promotion channels for Hami.

Zhang Xiaojin, Deputy Director of Hami Municipal Bureau of Culture and Tourism

　　In recent years, the achievements of cultural and tourism promotion work in Haikou have been evident, with a significant increase in the city's influence and reputation. Xu Yi, the head of the Promotion Department of Haikou Tourism and Culture Bureau, stated during the experience introduction that in the promotion of cultural and tourism work, relevant departments should be guided by local policies, actively connect with the promotion and support work of the cultural and tourism industry, and explore broader platforms. At the same time, local enterprises should closely cooperate with the government, seek effective strategic cooperation methods, and deeply tap into cultural resources and market potential.

Xu Yi, Chief of Promotion Department of Haikou Tourism and Culture Bureau

　　Chen Zhi, the head of the operation department of Hainan Shengfeng Group, stated that to create a local tourism cultural economy and strengthen the influence of local cultural tourism, in addition to effective marketing strategies and plans, an efficient government enterprise linkage model is also needed. At the corporate level, enterprises need to follow local policies and market tone, and carry out overall planning and market operations for the entire event; At the government level, the competent authorities need to establish a mutual trust and efficient cooperation and communication model with enterprises, jointly create cultural and tourism activities with local characteristics, and promote the high-quality development of local cultural and tourism undertakings.

Chen Zhi, Director of the Operations Department of Hainan Shengfeng Group

　　At this symposium, the three parties jointly discussed new ideas, paths, and methods for promoting work in the current environment of cultural and tourism integration, laying the foundation for further in-depth cooperation, achieving complementary advantages between government and enterprises, and mutual benefit and win-win situation. In the future, Band Gala will continue to strengthen exchanges with the Hami Municipal Bureau of Culture and Tourism and the Haikou Municipal Bureau of Tourism and Culture, seek cooperation opportunities, and create a new model of government enterprise cooperation in cultural and tourism promotion work.

Group photo of attending leaders