On June 30th, Hainan Shengfeng Holding Group Co., Ltd. and Hainan Hongfeng Real Estate International Leasing Co., Ltd. held a strategic cooperation agreement signing ceremony. Xie Dingjun, Vice President of Hainan Shengfeng Group, Xie Lin, Chairman and President of Hongfeng RET, He Zhenyu, Head of Asset Management Trading Center of Shengfeng Real Estate Operation Company, Chen Jiale, Director of Hongfeng RET Real Estate Trading Center, Wang Yinchuan, and other leaders attended the signing ceremony. The two sides conducted in-depth exchanges on resource sharing issues such as international education, real estate operations, and financial investment, reached a broad consensus on further strengthening communication and consolidating cooperation, and signed a strategic cooperation agreement.

　　On site of the symposium

　　At the meeting, Vice President Xie Dingjun stated that Hainan Shengfeng Group is steadily striving to diversify its business, and its ingeniously built Yingyashengpie School (preparatory) will officially start school in September. The 2023 Haikou Midi Music Festival has been successfully held, accelerating the layout of real estate operation tracks, building a new pattern of innovative development, and achieving fruitful results in international education, financial services, cultural media, and other fields. I believe that Hongfeng RET will fully leverage its brand and industrial resource advantages to introduce Yingyashengpie School (in preparation) to more families with high-quality education service needs. I hope to take this signing as an opportunity, based on the resource advantages of both parties, to find multiple business cooperation points, and achieve a transition from "win-win" to "long-term win".

　　Xie Dingjun, Vice President of Hainan Shengfeng Group

　　Xie Lin, Chairman and President of Hongfeng RET, highly praised the development achievements and strategic layout of Hainan Shengfeng Group, and provided a detailed introduction to the industrial layout of Hongfeng RET. He pointed out that as the first state-owned and private jointly funded real estate transaction comprehensive service provider in Hainan, Hongfeng RET has rich operational experience and strong resource advantages. With its competitive advantages of internationalization, specialization, and full coverage of real estate elements, it has won the support of major partners for Hongfeng RET. Hongfeng RET has many intersections with Hainan Shengfeng Group in terms of innovative concepts, strategic development directions, and other aspects. In the future, we look forward to strengthening cooperation with Hainan Shengfeng Group to achieve information exchange and sharing, effective resource integration, and in-depth exploration of more sustainable development cooperation models, jointly promoting high-level development between both parties.

　　Xie Lin, Chairman and President of Hongfeng RET

　　Signing ceremony site

　　Sincerely join hands to win the future together. Under the joint witness of the attendees, He Zhenyu, the person in charge of the Asset Management Trading Center of Shengfeng Real Estate Operation Company, and Chen Jiale, the director of the Real Estate Trading Center of Hongfeng RET, respectively represented Hainan Shengfeng Group and Hongfeng RET to officially sign strategic cooperation agreements. Both parties will adhere to the principle of "resource sharing, mutual benefit and win-win", fully leverage their resource advantages, and engage in deep cooperation in international education, real estate projects, financial investment and other fields. They will also explore and expand more application scenarios in areas such as housing sales support, service-oriented apartment cooperation, self media agency operation, and sales channel integration.

　　Attending leaders take a group photo as a souvenir

　　Hainan Shengfeng Group

　　After 6 years of steady development, Hainan Shengfeng Holding Group Co., Ltd. has now become a diversified comprehensive enterprise. Since its establishment, Shengfeng Group has adhered to the development concept of "the striver oriented creates Hainan value", forming three major sectors: "international education, value investment, and operation management". Its business covers more than ten sub sectors including K12 education, art training, vocational education, financial services, digital operation and maintenance, low-carbon services, enterprise incubation, and new energy. The Ying Ya Sheng Peter School, created by Shengfeng Education, has entered the countdown phase. The school plans to design and build a high-level international school that integrates kindergarten, primary school, middle school, and high school, and is expected to officially open in September 2023.

　　Hongfeng RET

　　As the first state-owned (Longhua District People's Government of Haikou City) and privately-owned real estate transaction comprehensive service provider in Hainan, Hongfeng RET has actively deployed asset custody, equity trading, investment cooperation, value-added services and other fields since its establishment, continuously contributing Hongfeng's strength to the real estate industry. In addition, Hongfeng RET has taken the responsibility of "building a global comprehensive service provider for real estate transactions with full coverage of real estate trading regions and supporting transaction elements", leading the industry in establishing 26 categories of real estate transactions, And we have innovatively developed thirteen global service products, including "leasing transactions, buying and selling transactions, property transfer, leasing self operation, asset custody, project custody, asset auction, investment cooperation, decoration engineering, household services, property management, asset securitization, and transaction information".